Liquid Focus Direct LLC takes its obligations regarding privacy very
seriously, and it wants to ensure users are fully informed about the Information
they are providing to it. That is why we have adopted this Privacy Policy. This
Privacy Policy lets you know how your personal information is processed and
used. We promise that we will take the steps to use your personal information
only in ways that are compatible with this Privacy Policy. The following
policies are only in effect for the Web pages, newsletters, discussion lists and
opt-in announcement lists owned and operated by Liquid Focus Direct LLC. The following
discloses our Privacy Policy.
Every computer connected to the Internet is given a domain
name and a set of numbers that serve as that computer's "Internet Protocol" IP
address. When a visitor requests a page from any Web site within the Liquid
Focus Direct LLC Network, our Web servers automatically recognize that visitor's domain
name and IP address. The domain name and IP address reveal nothing personal
about you other than the IP address from where you have accessed our site. We
use this information to examine our traffic in aggregate and to investigate
misuse of the Liquid Focus Direct LLC Network, its users, or to cooperate with law
enforcement. We do not collect and evaluate this information for specific
individuals. Our Web servers do not record e-mail addresses of the visitors.
Collection of Information.
In connection with the Site, Liquid Focus Direct LLC and its
advertisers may collect Information in the following ways:
• Through forms filled out by a user on the Site
• Through Information provided by a user in connection with surveys and prize
promotion entries
• Through entries made by the user in blogs and other forums on the Site
• Through the maintenance and analysis of Web server logs
• Via e-mail and other communications between a user Site
• Through the use of third-party databases from which user Information is
extracted and combined with Information obtained through other means.
Liquid Focus Direct LLC may also collect non-personally identifiable information from users via “cookies” :
A cookie is a small piece of data that is sent to your browser from a Web server and stored on your computer's hard drive. A cookie can't read data off your hard disk or read cookie files created by other Web sites. Cookies do not damage your system. We use cookies to identify which areas of our Network of Web sites you have visited or customized so the next time you visit; those pages may be readily accessible. Such information may be used to track site trends and enhance the user experience, and may be shared with third parties.
To the extent third parties may place advertising on the Site, such third parties may utilize cookies or other technological means within the advertising to collect and utilize non-personally identifiable information. Liquid Focus Direct LLC and its advertisers are not responsible for information collected by third parties in this manner, nor for the collection or use of Information by other sites to which the Site is linked.
Types of Information Collected.
The following types of Information about a user are among those that may be collected in connection with the Site: Name, Postal address, E-mail address, Telephone number, Cell phone number, IP Address, Referring site, Establishments visited, Other technical information collected by the Site’s servers.
No Collection of Information from Children.
The Site is not intended for users under the age of 18, nor does Liquid Focus Direct LLC or its advertisers knowingly collect or retain Information in connection with the Site from children under the age of 13.
Opt-in announcement List Privacy Policy
As an added benefit to the visitors of the Liquid Focus Direct LLC Network of sites, we
have a relationship with independent, third party advertisements that send
e-mail announcements to individuals through the Collected Information. When you
purchase from Liquid Focus Direct LLC Network, you are given the opportunity to also
receive announcement lists from Liquid Focus Direct LLC. You will receive commercial
messages to independent third parties that have contracted with Liquid Focus
Direct LLC
to send messages to the list. Personally identifiable information will not be
used by Liquid Focus Direct LLC for any purposes other than to deliver the e-mail
announcements. You may stop the arrival of these announcement lists at any time
by removing your e-mail address from the list by forwarding the announcement
list to optout@liquidfocus.com, or by following the instructions on the e-mails
you receive.
Your California Privacy Rights.
Beginning on January 1, 2005, California Civil Code Section
1798.83 permits customers of Site who are California residents to request
certain information regarding Liquid Focus Direct LLC disclosure of personal
information to third parties for such third parties’ direct marketing purposes.
To make such a request, please write to: Liquid Focus, Inc, 1335 Wood Avenue
Bridgeport, CT 06604.
Changes to this Privacy Policy.
By using our Web site, you consent to the collection and use of information by Liquid Focus Direct LLC as specified above. Liquid Focus Direct LLC reserves the right to revise and update this Privacy Policy at any time. Any such revisions will be effective on the date of posting to the Site, and will apply to all information collected by Liquid Focus Direct LLC both prior to and following the effective date. Your use of the Site following any such revisions will be deemed your acceptance of such revisions. Users should periodically visit this page to review the current policies with regard to Information.